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Seminar Selling Frequently Asked Questions
Sample News Paper Advertisement
Radio Spot Commercial
Sample Invitation
Response Card
Regret You Can't Attend Form Letter
Response Sheet
Evaluation Sheet
Seminar Check List
Sample Seminar Outline
How much does your training cost?
How do I get more information or purchase your services?
What we will do for you!
Sample News Paper Advertisement
ANNOUNCING
PLANNING NOW FOR A SECUR FUTURE
AN OVERVIEW OF IMPORTANT FINANCIAL PLANNING CONSIDERATIONS
How to pay yourself first
How to keep more of your own money
How to combat inflation and taxation
How to save wisely for retirement
Where : February 14, 2007, 5:30 p.m.
Where : Marriot Hotel 12557 Greenspoint Dive
The workshop will be given by _____________________________of
Domino Marketing
Refreshments Will Be Served
Please call for your reservations: 555-987-5554 Seating will be limited
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Radio Spot Commercial
Would you like to know how to keep more of your own money? How to combat inflation and taxation? How to save wisely for retirement?
Then attend a free seminar titled "Planning Now For A Secure Future" given by the professionals from Domino Marketing.
You'll discover answers to these questions and many more when you learn how to pay yourself first.
Join others like you who want to take a bite out of taxes on Wednesday February 14 at the Marriot hotel 1234 Grenspoint Drive.
Thw workshop will start promptly at 5:00 and refreshments will be served. Seating is limited so please call 555-895-8845 for reservations.
Domino Marketing The company that cares about your future.
Some people are under the impression that seminar selling is only for the experienced veteran who works the technical or advanced markets. This is simply not true!
Seminar sellling is for anyone and everyone, and seminar topics can rage from basic to highly technical. Seminar selling can be the means to reaching the markets you want to reach. It's dependent soley on the topic you want to address.
Most of you reading this are probably not yet in the position to tackle seminar selling on a grand scale, and at this point, you probably shouldn't. The aim of this article is simply to provide the basic knowelege and instructions you need to be able to adopt seminar selling as a workable alternative to market and sell your products and services.
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Sample Invitation
Domino Marketing Cordually Invites you
To A Complimentary Reception And Informational Seminar
On "Planning Now For A Secure Future"
On (Date) At (Place And time)
We'd Like To Show You How To Protect Your Money
From Inflation And Taxation
But Please, Leave Your Check Book At Home You Cannot Buy Anything At This Seminar
RSVP (Phone)
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Response Card
Planning Now For A Secure Future Workshop
R.S.V.P.
_____I will attend _____I cannot attend
Name _________________________________________
Firm Name (if applicable)_____________________
Address ______________________________________
Tel No _____________________
Guests Attending
__________________________
__________________________
__________________________
Your Name
Your Company
Your Address
Your City
Your Telephone Number
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Regret You Can't Attend Form Letter
Date
Ms. Carol Dosell
12540 Lake Drive
Your Town, Your City, 000000
Dear Ms. Dosell;
I am sorry you cannot attend our workshop on PLANNING NOW FOR A SECURE FUTURE.
However, we greatly appreciate your interest regarding future meetings on this subject.\
I plan to deliver materials and information about the topics which we will be discussing at this seminar. I hope to meet you at that time.
Thank you for your interest, and of course, you are under no obligation.
Your name and signature
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Response Sheet
Name _______________________ Company _______________
Street Address ________________________________________
City ________________ State _______ Zip Code ___________
Business Phone_____________ Cell Phone _________________
Home Phone_________________ E-mail ___________________
Which of the following services would you like futher information on?
(All iinformation is entirely confidential)
_____ Review of Personal Life Insurance
_____ Review of Persinal retirement Plan
_____ Review of Health Insurance
_____ Disability Insurance Planning
_____ Annuities as a Hedge Against Taxes and Inflation
_____ Review of Business Insurance
_____ Review of Funding Childrens Education
_____ Other (Please List Below)
Please Invite the following to a future seminar as ny guest>
Name Address Telephone
_______________ _______________ _______________
_______________ _______________ _______________
_______________ _______________ _______________
_______________ _______________ _______________
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Evaluation Sheet
Date
What did you think of the seminar? Please be honest! Your help will improve future seminars. You need not sign Your name.
1. Was the presentaion revelant to your personal situation?
If not why not?
2. What do you think should have been included in this seminar?
3. What did you like about todays seminar?
4. What did you dislike?
5. What improvements would you suggest for future seminars?
6. Overall, how would you rate this seminar?
______Excellent ______ Good ______ Fair ______ Poor
Thank You For Your Comments?
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Seminar Check List
Check List
_____ Handouts
_____ Refreshments
_____ Posters
_____ Goodwill Items
_____ Audio/Visual Equipment
_____ Business Cards
_____ Pencils, pens, etc
_____ Note paper
Sample Seminar Outline
(Aproximately one to two hours)
PLANNING FOR A SECURE FUTURE
I. Introduction (@ - 10 Minutes)
A. Some Facts About Yourself
1. How long have you been in the business
2. State any industry deignations you have
B. Overview Of Domino Marketing
1. Show Company Video
2. How the company got started
3. Build Rapport
Warm Up
II Introduction Of Seminar Topic: Planning for a secure future (@ 15 Minutes)
A. Review different ways of providing money for your future
1. Winning the lottery
2. Marrying it.
3. Inheriting it
4. Stealing it
5. Accumulating it
B. Safest way of providing for your future is to accumulateit.
1. Review different ways of accumulating it and the advantages and disadvantages of each.
a. Savings
b. CDs
c. Stock market
d. Life Insurance
e. Annuities
III Effect of Taxes On Your Accumulation
A. Review how taxes can eat away at investments
1. Pass out an example
IV. The Tax Advantages of Annuities and Life Insurance as Savings Vehicles ( 0 - 20 Minutes)
A. The double duty of life insurance: provides final expense coverage in addition to tax advantages
B. Do not be pushy. The pupose is to gain individual appointments - not to make a sale.
V. If You Have not Planned - You're Not Alone (0 -5 Minutes)
A. What a difference a day makes
B. The importance of beginning now
C. Make the offer for the free one hour presentation
VI. Questions And Answers
A. Try to avoid solving individuals problems during the seminar - save that for the personal consultation
VII. Completion of the Response Sheet and Evaluation Sheet (0 to 10 Minutes)
VIII. Conclustion (0 -5 minutes)
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