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Chapter One Sample
Telemarketing Introduction
Course Overview
This course is designed to teach sales representatives how to prospect and
qualify over the telephone.
Telephone personnel will know how to plan and conduct successful prospecting calls
to either further the sales process or to disqualify the prospect.
Who Will Benefit From The Course?
- Sales people making calls to generate new business
-
Outbound Telesales operators
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Inbound Telesales operators
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Anyone interested in increasing business
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Anyone interested in reducing training costs
- Learn techniques and strategies to plan out
and conduct successful prospecting calls
- Learn skills for handling obstacles and objections
- Learn how to deal with answer machines and
P.A's!
- Fine tune your communication and rapport
building skills
- Learn how to be confident in your own ability
to make outbound calls
- Learn how to get rid of nerves and anxiety
just before making the calls
- Learn how to speak to the decision maker
every time!
Thank You for your concern, your time, your counsel. You helped me overcome my lack of confidence, fear of failure, and rejection, just to name a few. If I continue to commit myself to your Sales Training program my financial future and that of my family should be well laid out for me.
Terrick Middleton, Western and Southern Life |
We Can Customize A Telephone Training Program To Fit Your Individual Company Culture
The course content can either follow something similar to the above,
or be tailored to your exact requirements at no extra charge.
The duration of the course can be flexible depending on what
you would like the course to cover and what your objectives
are. The choice is yours!
Domino Marketing
will organize training for as many people as you wish,
we recommend that the number of attendees do not exceed 25.
This ensures that EVERY individual receives personal attention.
The Domino Marketing Telephone workshop is an interactive custom-designed Telephone
Selling Skills program that will deal with participants specific needs.
Digital Automated Interactive Training Utilizing Hermeneutics,
Mathematical Induction
The format consists of Digital Automated Interactive Training Utilizing Hermeneutics,
Mathematical Induction and applies specific selling skills to the telephone.
You get a direct focus on industry-specific role plays, audio taped phone conversations,
and telephone switching for real life telephone practice.
This course addresses telesales in areas such as incoming calls, outgoing calls,
order taking, prospecting, selling, customer service, collection, and telephone etiquette.
This course teaches the telephone sales process and how it is affected by
each customer's particular situation. The skills taught and learned will boost company's
sales and profitability.
You will be able to upgrade your existing skills to pinpoint
customer concerns over the phone and determine how your company, product, or service
can provide meaningful value to the customer, even in a competitive or saturated market.
The Domino Marketing telephone training system allows all participants
to learn by doing rather than being lectured at. Intensive feedback from the instructor guarantees
direct skill reinforcement and individual skill development.
Participants will learn to:
- Make people feel very comfortable and relaxed
- Handle difficult and unusual objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company from the competition.
- Deal with multi-level sales structures
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer's business.
Schedule Telemarketing Time For More Success
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of
potential prospects you've never met and telephoning them, one at a time, to learn which of
them needs what you sell and then arranging to sell it to them.
Believe me, nobody likes telephone cold calling. Sales people don't like it because they
perceive that cold calls are to unfriendly, unkind strangers who would rather see you in
a Dentist office having your teeth drilled, than see you in their office.
It's true
They are
They would
Prospects don't always appreciate cold calls, because they are from people they don't
know,
asking questions they don't want to discuss. These calls are unscheduled, intrusive and
sometimes can be a general pain in the South Forty.
At other times, however, prospects do respond well to cold calls. They open up freely and
give us the chance to sell them what they need.
So, here's the dilemma: If we don't like doing it, and prospects don't always know
when they
like it done to them, why is it that we all MUST make cold phone calls part of our selling
strategy? There are countless reasons. Here are just a few:
It's the fastest way to qualify prospects and maximize valuable selling time.
It's also the fastest way to let them know what we do.
It's targeted. It's the best way to find the decision-maker.
It creates a quick personal relationship with the buyer.
It keeps us productive when store traffic is down.
It reaches prospects we'll never run across in our other selling activities.
Every time you sit down to make telephone-canvassing calls, can you clear your mind of self-doubt? Concentrate on the goal of the moment and you will find that each new day will bring you new business, will raise you to new heights in professional productivity, and will give you a great sense of personal satisfaction.
You must be an active member to take this sales course
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